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Celemi's powerful Business Simulation Tango helps everyone in service-oriented organisations understand how the successful management of intellectual capital leads to long term business growth.
Tango is a two-day simulation that gives people a shared understanding of how their knowledge business works and gives them a common language for identifying, discussing and managing their own intangible assets.
During the simulation, teams of participants run their own knowledge company and compete for key customers and key personnel. They are challenged to manage tangible and intangible assets and remain profitable. As the issues arise during the simulation, the facilitator relates them directly to the participants own work environment.
Company Leaders, managers and others will benefit from the opportunity to test and develop their planning and implementation skills under conditions that reflect their real work environment.
Key Learning Points
- Forming a deeper understanding of the three categories of intangible assets.
- Gaining a strategic view of which Intangible Assets have to be managed and how they relate to each other, to the traditional Tangible Assets and to bottom line.
- Experiencing how proper management of knowledge creates a profitable business.
- Recognising when customers´ most valuable contribution to profits is knowledge, not money.
- Experiencing how a shift of management approach - from seeing people as costs items to seeing them as revenue generators - creates new business opportunities.
- Discovering the vital ingredient of building relationships as channels for knowledge transfer - and how they contribute to bottom line.
- Learning to use a management information system based on measuring knowledge and intangible assets.
- Forming lasting relationships with each other during two intensive days of hard work.
Here are a few applications:
- To instil a big-picture understanding of how a knowledge organization operates.
- To introduce, monitor or measure the intangible assets of a company.
- To create dialogue and a common frame of reference between the 'experts' and 'administrators' in an organization.
- To frame an organization's business strategy and define its preferred type of clients.
- To build skills among supervisors and human resources teams on recruiting, managing, developing and retaining key personnel.
- To identify key business drivers and gauge their relative importance on short- and long-term success.
- To teach students at business schools and corporate universities about the strategy, assets and competencies of a knowledge organization
Existing Users
Tango has been used by scores of leading organisation worldwide including:
| Motorola | CSC |
| Phillips | Oracle |
| Microsoft | Wells Fargo |
| Daimler Chrysler | Hewlett Packard |
| Amex | Siemens |
| IBM Consulting | BASF |
| Cap Gemini | Templeton College, Oxford |
| Perot Systems | J Sainsbury |
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Case Study:
Change Facilitation with Tango
Click Here
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Key Information |
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| Media: |
Board-based business simulation |
| Audience: |
Tango™ is designed for employees at all levels within organizations that do business based on the competence of their personnel.
The Tango™ experience is scalable and relevant for a variety of organizations - from multinational consultancies to budding entrepreneurial ventures.
It is perfect for Executives needing to have a more focussed approach to developing a knowledge focussed strategy, or as part of a Leadership or Management Development Programme.
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| Workshop size: |
Six teams (3-4 participants per team) |
| Time: |
1 ½ - 2 days |
| Facilitation: |
Certified Tango® facilitator plus client co-facilitator if appropriate |
| Languages: |
Danish, English, French, German, Italian, Japanese, Mandarin, Portuguese [Latin American], Spanish [ Latin American], Swedish |
| Key concepts: |
Intangibles value
Tangibles value
Understanding business finance
Profitability
Competence of people
Customer value
Structural value |
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