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"Measuring the value of intangible assets
is the holy grail of accounting."
Kaplan and Norton, HBR February 2004
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Step 1 Evaluating
Evaluating and classifying the current understanding of intangible assets within the organisation.		 Step 2 Developing
Releasing the latent or future potential of intangible assets to bring about growth that creates/delivers value for all stakeholders.		 Step 3 Innovating
Creating new sources of value by investigating and creating new intangible assets.
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